Divya's folio ✾

Designer and toolmaker. Adding order, velocity, & polish to everything I touch. I have shipped 0-1 of new verticals and overhauls.

Twitter

Instagram

Career so far

DoorDash ∙ Wolt

2024 - Now

Smallcase

2023 - 2024

Improving the stock analysis tool

Shipped new features and UX improvements to Tickertape, the stock analysis tool like Market Page, MF Portfolio Insights, Unified Import, and Onboarding that increased retention by 15%, and free-to-paid conversion by 8%.

CRED

2021 - 2023

Bill Payments V0-1

We created 24 new payment categories like insurance, electricity, and mobile recharge spanning 400+ merchants in India. And innovated an age-old workflow to enable instant checkout. I led the discovery, delivery, and launch. CRED has grown from 9 million to over 16 million users since then. Check press coverage.

Other projects

Pay Surface V0, NeoPOP Design System, Transaction Framework

See 3 more projects

Unacademy

2020

Reward Construct

We designed a new reward construct in our live classes to improve engagement. I led the end-to-end design.

Other work

Instagram for education

What if we replaced doom scrolling with micro-learning on social apps?… See more

Workflow execution log

I briefly worked with a payment orchestration platform and redesigned its "workflow execution" log. This is a demo of that. An interesting problem was to show the connection between two sequential operations, which may get listed in-sequentially due to latency issues. I solved it by highlighting the connection on the timeline on hover.